Everyone wants quick cash and profits and some people on the net will lead you to believe that millions can be made overnight. It’s possible, just not probable for most people. So if you’re hoping this article contains the magic sparkles to make that happen for you, I’m going to burst your bubble now. However, there are realistic short-cuts to becoming an infopreneur. When I say realistic shortcuts, I mean things that will help you skip many of the common mistakes new infopreneurs make and things that can hold hold you back.
No matter what you hear about Internet marketers “making millions” by selling affiliate products, nothing beats selling your own. If you’ve had any success with affiliate marketing, you’ll make even more money from selling your own products. After all, you already know what your market wants. Plus you already know how to convert web surfers into buyers.
And since you have an online business, the most logical thing is to sell infoproducts – digital products that can be sold and delivered online. No manufacturing costs, no need to stock and manage inventory, and no shipping!
I’ll have to be frank. Becoming an infopreneur is NOT easy. First, you have to think of a product that people are hungry for and willing to pay for. Then you have to actually produce the infoproduct. Next, you need to market it, which entails building a list, if you don’t have one yet, finding joint venture partners, signing up for a merchant account, putting up a sales page…. Overwhelmed and ready to give up yet?
A common stumbling block for aspiring infopreneurs is product development. They get excited about creating a new product that nobody’s ever seen before and will improve the lives of thousands, maybe millions, of people. They start developing the product and then… they get stuck! As you create your first few products, this may very well happen to you. Be prepared!
Self-doubts may overwhelm you and things like this might run through your mind:
- “You can’t do this, you’re not an expert!”
- “What do you know, anyway?”
- “Who the heck are you, anyway?”
- “Nobody will want to read/hear/watch this, so why bother?”
If you listen to these things, before you know it, you’ve given up your dream of becoming an infopreneur.
It doesn’t have to be this hard! If you’re just starting out, take small steps. Now is not the time to create a whole system made up of PDFs and streaming audio and/or video! An easy way to get started with infopreneurship is with small reports. I learned about this from Jimmy D. Brown and Alice Seba, both well known Internet marketers.
Now, don’t think for a moment that you can’t write something that’s 7 pages long. If you can write a blog post, or an article for the article directories, then you CAN write a short report! Even if you’ve been outsourcing all your writing, you can still do this.
You can easily create a system or plan for creating an information business without ever having to write more than 7-15 pages. If you know your market and what they want (yes, a bit of research is involved here, but you most likely already know the needs of your market) writing quality short reports should be a piece of cake.
First, you’ll want to brainstorm topics your market wants more information on. Start a list that will be ongoing and every time you have an idea for a report topic – WRITE IT DOWN! As you come across news stories, blog posts, etc. that pertain to your market, use those for inspiration and make note of it. Before long, you’ll have an idea list that never runs dry.
I have to admit, I am not earning six figures – yet. But after years of selling other people’s stuff and helping clients sell their own infoproducts, I started making my own products. As I write this, I have another small report all written, formatted and ready to go. Now it’s your turn.
The key to profiting from your own information products quickly is to apply these realistic short cuts to becoming an infopreneur. Put what you’ve learned here into action and I’ll be back with more insights and helpful tips to become a profitable info-product creator and marketer.
