Marketing With Ebooks And Special Reports
A business can always benefit from new marketing techniques. Are you considering penning a few words to increase traffic to your website? Maybe you have thought about using an eBook or a special report to enhance your marketing strategy. If you aren’t sure whether you should try marketing with eBooks or Special Reports, read on to discover the differences between the two.
Ebooks
An eBook is a book that is available on the Internet. It is sent to the recipient electronically. They can download it to their computer and keep it on their hard drive. They also have the option of storing it on a CD or disk to be looked at whenever they want to.
EBooks are convenient to create. If you have Adobe Acrobat, you can use their compiler to put your book together. Even if you don’t have Acrobat, you may want to consider using a word processor like Microsoft’s Word. Because Word comes with the student version of Office, it is a very popular tool used for the creation of eBooks. It’s also my favorite program to use for eBook creation.
There are other tools available to design the cover and assist with various aspects of the book. The total cost to you is minimal if you write the book yourself and do a lot of the design work. However, if you don’t have advanced experience with the use of graphic programs, I suggest that you ask someone to create a professional-looking cover for you.
Creating eBooks is similar to self-publishing a hard copy book. You are in charge of the promotion and you set the price. The price of an eBook is directly in line with the going rate for a book of that type on a bookstore. People may pay more for the convenience of an eBook but probably would not pay double the price.
Special Reports
Special reports are different from eBooks in many ways. First of all, they usually don’t follow the design of a book. A book has a table of contents, a title page, and then the book starts. For a special report, there is a title page but not necessarily a table of contents.
A report of this type usually deals with information concerning a certain topic of expertise. For example, you may have a special report on the reasons to hire a virtual assistant or how to create crocheted items. The information deals with that subject and is like a how-to. Anyone reading that special report will know how to do something or how to deal with a specific situation when they are through.
Special reports are shorter than books. They can run anywhere from five to thirty pages thereabouts. If your business is sewing, you can create a special report on various aspects of sewing or making certain products. With an eBook, these would all be rolled into one book that covered many topics.
A special report can be sold for a greater profit than an eBook. Because it is quality information on a topic of expertise, people will pay for the secrets it holds. It is short so there won’t be a lot of reading to do. A five or ten page special report sold for $9.99 will increase profits quickly with less effort than an eBook.
Both eBooks and special reports have merits for business. Depending on your business, you may benefit from marketing with eBooks and special reports. You may choose to market your business with one or the other. Now that you know the differences between eBooks and special reports, you’ll be able to design a more effective marketing campaign.
If you need any help with creating and formatting the eBook or special report, let me know how I can help.
