Marketing & Branding

from Kit Singleton

As a small business owner, you wear many hats. You are often the accountant, secretary, repair person, and much more. Like many, you probably multi-task like there’s no tomorrow, tackling marketing, sales, business branding, and all sorts of other functions.

Whether you are marketing online or off line, marketing consists of many tasks and can be done in multiple ways. You will need to make use of the strategies that get your audience’s attention and prompt them to buy from you. In order to do this, you may need me to perform some of the following marketing tasks.

Submit links to directories
Keyword Research
Set up social networking/forum accounts & profiles
Use social media to make announcements
Article marketing (submitting & posting articles)
Create tangible and/or digital contest prizes
Create tangible “thank you” or holiday cards for customers, staff, or co-workers

Your business brand is an integral part of your business and marketing strategy. It is a message that you send out to clients and prospective customers, which tells them what you and your business are all about. This is most often done with a logo and slogan. Once you have established your brand, it is important to incorporate that brand into all of your marketing materials. I can help you do this by performing these branding tasks.

Add your logo to a business card template
Create a letterhead template with your logo
Format your digital reports to include your logo and slogan
Add your logo and slogan to tangible products (for sale or as prizes)

If you don’t have the time or inclination to deal with marketing or branding tasks, you could hire me to do it for you. By having me dedicate my time, these tasks won’t eat into your work time. When you are able to concentrate your efforts on products and projects, the payoff can often be seen in increased profits and in the amount of time you have to spend with family and friends. Contact me today to help make your business more focused and profitable.

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