7 Tips For Choosing A Business Blog Template

Choosing a blog template for your new blog can be frustrating. These seven tips will help you choose the WordPress blog template that is best for your business.

1.  Know your purpose. When deciding on a blog template, it helps to know how you plan to use your blog. Will it showcase your products and services? Will you be adding content on daily, weekly, or monthly basis? Do you plan on using video or audio? Each of these purposes may require a different content arrangement and features. So, decide on the purpose and what you want to include before you begin your template search.

2.  More than aesthetics. People who are new to blogging or online business, often choose their blog template based entirely on the theme’s color or the pictures in the template. Even though you may find something you like, there is more to a great theme than a pretty picture. Template colors and pictures can be changed, so these shouldn’t be a top priority.

When choosing your WordPress blog template, try to avoid busy backgrounds and eye-popping colors. They often detract from the content and can even give your readers a migraine. You’ll also want to stay away from themes with large graphics and flash. These take a long time to download, especially if your reader is on dialup! Then there are the folks, like me, who block most flash players.

3.  Look at the arrangement. If you are new to blogging, you may want to stick with two columns – one for the text and a sidebar. Do you want the sidebar to be on the right or the left of the content? When you become more familiar with WordPress and the theme elements, you may want to graduate to a more complex template with more sidebars and sectional divisions for content.

4.  Features and functions are important. Is the theme mobile responsive? Does the template have the features you want? A top navigation bar, containing the most important pages and sections of your site, is considered to be a must by many readers. Will your content fit on the page without having to scroll horizontally? Does the template have the features that support advertising, video, categories, etc.You may also want different types of page templates, such as blog page, testimonial page, (with no sidebar), e-commerce page, and others.

5.  Easily manipulated code. You may not realize it but many elements of a blog template can be changed in the cascading style sheet (css). Background and text color are just a couple examples of this. Does the CSS file have clearly labeled sections? That is, the header styles should be together under a title, the navigation style should be under its own title. If everything isn’t neat and tidy, my suggestion is to find a different template.

6.  Don’t be afraid of change. If you find that something isn’t working, don’t be afraid to change it. You’re not locked into the theme or template you first choose for your blog. I went through several templates before I found one that met most of my needs.

7.  Different Views. Check your blog in several browsers. Your blog may be centered in one browser but left aligned in another. Don’t take it for granted that it will look the same in each browser. You don’t have to download each browser to find out. Simply go to Browser Shots to select the browsers and versions you’d like to check. It may take a while for the results to show.

There are many templates available online. Finding just the right one may not be an easy thing to do. Use these tips when choosing a blog template and you’ll be closer to success.

Not sure where to find quality WordPress themes or templates? Check out my favorite theme designer.


  1. jonel fernando says

    i learned the importance of the blog theme a few weeks after launching my own blog. i thought that blogging was all about writing but i was wrong. i wish i came across this article before i launched and it would have saved me a lot of trouble. now, a few months into blogging and i now have my own tips in choosing a blog theme. experience is a good teacher. thanks for posting!

    • Kit Singleton says

      I know what you mean. It would have saved me a lot of time too but it’s often the hard-learned lessons that stay with you longer. 😉

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